And let's be sincere the easier you make it for other web masters, the more links you will end up with. So let's inspect some of these ways as examples of strategy you should keep away from if at all potential in your campaigns.
1) Page Rank
Challenging a least Page Rank (PR) to many web masters, PR is the best all and ends all of link swapping. To a convinced amount this makes sense but be conscious that Google is getting smarter all the time. If it spots a site with no PR 0 sites connecting to them then this may well look not natural, and Google doesn't like a natural. Its one way Google ascertains whether you're trying to "trick the organism" and if you get trapped you may discover yourself delisted from Google altogether. What's more, a PR0 site will likely expand Page Rank at the next Google update if it's a new site, so you would have had a quality link on that site if you were willing to be enduring. In fact, I've had sites go from PR0 to PR4 in a single indexing. So the point is you’re making decisions based on a highly solution and elastic qualities like Page Rank which will be continuously changing and as a result you're shooting yourself in the foot. Make the quality of the website in question the primary decision-making factor and I think you'll have a far better long-term strategy.
2) No Blog Links
It's true that spam blogs are widespread but evenly there is an ever growing number of good quality blogs with excellent content, high readerships and plenty of inward links. Excluding blogs altogether policy out exchanges with a giant pool of sites that are perfect for link exchanges so take off your blinkers, certainly with blogs being established into standard search engines and directories as well as particular blog and RSS directories, this can still signify that they offer your site even extra than a standard website.
3) No Link Exchange Form
Many websites owners still wait for web masters to email them to swap over links rather than filling in a small form on their website. Not only is this annoying for possible linkers because it's so slow and in today’s cyber life mostly emails are reported as spam and so may not even be received. So use a contact form which makes life easier for visitors to your site and also ensures you get all the information you need to make a decision about the suitability of potential link partners.
